Bob Surrette and Garrett Muscott Author Law360 Article, “Athletes Must Consider PR Risks Surrounding IP Enforcement”
10.19.26
Using the recent NIL dispute between NFL quarterback Jayden Daniels and LSU as a backdrop, Bob and Garrett explore the intersection of IP enforcement and public relations. They highlight the legal remedies available to athletes seeking to protect their NIL rights, while emphasizing the importance of balancing legal strategy with reputational considerations. The authors encourage athletes, universities, and their legal counsel to consider informal resolutions and weigh potential reputational consequences before pursuing formal legal action.
Read the article here: https://bit.ly/3VBJkEJ