Ron DiCerbo Featured in World Trademark Review (WTR) Article on New Balance v. Decathlon Trademark Infringement Suit
09.23.26
This WTR article, “New Balance’s ‘mirror-image N’ clash with Decathlon signals evolution of footwear disputes,” examines how trademark disputes are evolving as courts consider how a logo’s appearance may change through product design, placement, and orientation. The article also explores the growing role of social media commentary as potential evidence of consumer confusion, and the implications for companies assessing potential trademark risks before launch.
Ron is quoted prominently throughout the article, offering practical guidance on trademark risk. Among his recommendations, he advises companies to “consider the cost to pivot versus defense costs.” He also notes that, “Redesigning before manufacturing is much cheaper than defending and possibly losing inventory after a rollout.”
Read the article here: https://bit.ly/4yStbZC (subscription required)