Ron DiCerbo’s Article “10 ways to protect your trademark from becoming generic” Featured in WTR
Aspirin. Dry Ice. Zipper. These terms were at one time protected trademarks. However, through extensive and uncontrolled use by consumers, they lost their ability to identify the single source of a product and have instead become generic names. This article from Ron DiCerbo gives brand owners steps they can take to protect their trademarks from becoming a generic term used to identify a product or service.
Read the article here.